*At 10 Grove, our product cost is simply the sum of raw materials plus true labor. With competitors, there are intermediaries, which markup at every stage of the process, resulting in a cumulative greater cost from an originally lesser product, so you’re effectively paying for inefficiencies in their supply chains!
Our cotton–and not just the words describing it–is actually top quality! People use terms like “extra long staple” and “100% Egyptian cotton” to mean highest quality, similar to the way Kleenex has come to represent all facial tissues. The truth is, Egyptian cotton can vary tremendously.
You can actually grow Egyptian cotton in other places, from Egypt to Romania, from Pakistan to China! (It’s a type of plant—Gossypium barbadense—as well as a country where it can be grown. Who knew?) Unfortunately, it’s a term that has come to be falsely used to market less than stellar cotton varieties. We source the highest quality cotton available. Period. You have to feel it to truly appreciate just how amazing it is.
Most companies source their yarn from a third party spinner. Not us. We eliminate steps like this because a) it’s an added cost that would have to be passed on to customers, and (b) when you go through someone else, you can’t be sure of consistency and quality. We can.
The same company that weaves the fabric controls the buying of cotton and the spinning of the yarn. This is the foundation of our quality. The whole process is done in house by our factory in Italy, assuring you great bedding you can always count (sheep) on.
We source directly from the most reputable weavers in Italy. The same mill buys the yarn, weaves the fabric, and finishes it in house. Even many “luxury Italian” bedding companies–yes, even those that charge you $1,500 or more for your bedding–can’t make this claim. (Some of them don’t even produce their fabric in Italy!) We’re the real deal, and do nearly everything under one roof. (See below).
All our sewing is done in our own U.S. factory. We get the finished percale and sateen fabrics from our factory in Italy and do the rest in Texas. Cutting, sewing, hemming, embroidering, detailing by our skilled artisans, in house. Again, no third party. No middle men. All under one roof. We carefully control the quality and can incorporate luxury design features at a much lower price.
We have 30 years of experience in luxury bed and bath linens. And over 250 years of combined experience making luxury bedding in our factory. That gives us not only a thorough understanding of the industry (and how it needs to be improved) but also deep insight into US home textile market taste and trends.